For many years designers have understood how people behave and use digital products and how to colaborate with engineers to bring them to life, now designers need to understand how business decisions are made.
Over the last 2 years or so I’ve had the privilege and huge responsibility to manage a team of 5 designers. This is the story of my journey.
The digital industry does a good job at promoting the new ways of working and the new tools, but it does not promote enough the journey.
Over the years the word design has morphed into many things but its underlying meaning is still the same, function over form.
If I ever had a coach or a mentor, these would be the things I wish I knew. And these are the things I teach now.
Lets just hope that most of us are ready for what will be expected.