Following a design thinking approach, I create a bridge between what users need, the business ways of working and thinking, driving results to success. In case you want to check my case studies portfolio request it and I will send it to you.
RMS Information Central
Led and designed a support platform for customers to self-serve, consume information and get help on Risk Managment Solutions.
Bike Sharing POC
Designed a proof of concept for a city bicycle sharing app, giving its users the ability to search, rent and enjoy their ride.
Shapped B2C and B2B solutions in the ecommerce and self-serve space while managing a team of designers.
Redefined eir's users flows through quantitative and qualitative insights driving improvements on sales and self-serve performance.
Led the entire redesign process of how Tourism Ireland communicates to their audience where investments are being made to promote the island of Ireland.
Collaborated in the process of enhancing the digital experience and to meet and exceed their customer's expectations.
Lead the redesign of the RDS online presence, not only to modernise it but also to promote more efficiently the space for event booking.
Through research I was able to identify key optimisations to the registration process which led to an increase in the conversion rate.
For many years designers have understood how people behave and use digital products and how to colaborate with engineers to bring them to life, now designers need to understand how business decisions are made.